Why is it important to have a fast website?
You have probably been working on or with your WordPress website for some time now and have come to realize it has slowed down or has been rather slow. It is something that annoys you and more importantly your customers. They do not like to wait. Post 2 seconds most visitors are gone.
Second, you also found out Google does not like slow websites either and ranks your site lower if this is the case. You can’t have that either as Google is what most customers gets you to your website besides Google Ads and (paid) social media posts.
Third, you will get better returns. Better loading websites keep customers on your website, increasing the sales tremendously. Well working websites mean happy clients. Happy clients are the ones that stay and buy more products. It is as simple as that.
Optimizin Services are the following
Minification & Concatenation
All CSS and JS will be concatenated and minified where need be to speed up the load time. Every setup is unique, some require extensive concatenation, others less. Your site will get the care it needs
Sometimes the amount of plugins gets out of control along the way. Sometimes the plugins used are not the right ones for the job. We will analyse all in use and remove or replace when need be.
Compression & Caching
With the proper server side configuration you can make sure all files that can be compressed will be compressed. You can also make sure the browser does not request the same files over and over using smart caching.
Images when not uploaded optimized at the right size and dimensions can slow down the website dramatically. We make sure your images are optimized. They will look good, but not grind your site down to a halt.
Unused CSS Cleanup
Many themes add loads of styling with CSSS only to use a tiny bit of it. Sometimes you only need a small part of a CSS Framework, Not the whole library. We remove or prune unused CSS using various tools.
We will optimize the database, make sure all is indexed well and that all redundant data such as draft posts is removed.
The fast & thorough way to speed up WordPress
Optimizin will speed optimize your WordPress site and improve SEO to bootFree Site Audit